How to Add Google Reviews to Your Website

If you want to display Google reviews on your website, Google doesn’t offer a dedicated review widget that you can simply copy and add.

However, there are several ways to do it, depending on how you want the reviews to appear and whether you want them to update automatically.

You can manually add reviews, embed your Google Maps listing, use the Google Places API, or use a third-party Google reviews widget.

In this article, we’ll walk you through how to add Google reviews to your website using Proof Embed, along with a few other methods that we see most websites follow.

1. Add Google Reviews to Your Website Using Proof Embed

Proof Embed lets you display Google reviews on your website using customizable widgets without working with the Google Places API or writing any code.

You can choose from different widget layouts, customize how your reviews appear, and embed them on your website.

Proof Embed also automatically syncs new reviews, so you don’t have to update them manually.

Step 1: Find Your Business on Proof Embed

Start by creating a free account on Proof Embed.

Once you’re logged in, search for your business by name and select the correct Google listing.

You don’t need to sign in with Google, connect your Google Business Profile, or authorize access to your Google account.

You can also select businesses you don’t own, which can be useful if you’re managing a website for a client.

Step 2: Choose and Customize Your Google Reviews Widget

Once you’ve selected your business, you can choose how you want to display its Google reviews.

Proof Embed offers different layouts, including:

• Carousel: Display reviews in a horizontally scrolling format.
• Grid: Show multiple reviews in a grid layout.
• Masonry: Display reviews in columns that adjust to different review lengths.
• List: Show reviews vertically.
• Slider: Display reviews one at a time.
• Badge: Show your Google rating and review count in a compact format.

You can also customize your widget’s colors, fonts, and appearance to match your website.

Step 3: Copy the Embed Code and Add It to Your Website

Once you’re happy with your widget’s appearance, copy the embed code provided by Proof Embed.

You can paste this code into your website wherever you want the Google reviews to appear.

Proof Embed works with most website builders, including:

• WordPress: Add a Custom HTML block to your page and paste the embed code.
• Shopify: Add a Custom Liquid section or block and paste the code.
• Wix: Use the Embed HTML element to insert the code.
• Squarespace: Add a Code Block to your page and paste the code.
• Webflow: Use an Embed element to add the widget code.

You can also add it to other websites that support custom HTML or JavaScript.

Display Google Reviews for Free

Proof Embed has a free plan that lets you display up to 15 Google reviews on your website.

The free plan includes all widget layouts, unlimited page views, and weekly review syncing.

If you want to display more reviews, the Pro plan supports unlimited reviews, additional customization options, and daily review syncing.

Once you’ve embedded your widget, new Google reviews will appear automatically based on your plan’s syncing schedule.

2. Manually Add Google Reviews to Your Website

Another way to display Google reviews on your website is to manually add them as testimonials.

You can choose which reviews to feature and customize how they appear on your website without using an API or third-party widget.

Here’s how to do it:

1. Find your Google reviews: Open Google Maps, search for your business, and go to the Reviews section.
2. Select the reviews: Choose the customer reviews you want to feature on your website.
3. Add them to your website: With permission to republish the reviews, copy the review text and add it to your website using a testimonial section or content block.
4. Include review details: Add the reviewer’s name, star rating, and a link to the original review where appropriate.

The main limitation is that manually added reviews won’t update automatically.

You’ll need to add new reviews yourself and update the existing ones if you want to keep the testimonials current.

You also won’t have features such as automatic syncing, review filtering, or customizable review carousels unless you build them yourself.

3. Embed Google Reviews Using Google Maps

Google Maps also lets you embed your business listing directly on your website.

This method displays your business location, Google star rating, and review count, but it doesn’t display individual customer reviews like a dedicated review widget.

Here’s how to add it to your website:

1. Open Google Maps: Go to Google Maps and search for your business.
2. Find the embed option: Select your business listing, click Share, and choose Embed a map.
3. Copy the HTML code: Choose your preferred map size and click Copy HTML.
4. Add it to your website: Paste the HTML code into a custom HTML block or embed section on your website.

The embedded map lets visitors see your business location and access your Google Maps listing, where they can read your reviews.

However, you cannot customize how individual reviews appear or display them in carousels, grids, or other layouts.

4. Add Google Reviews Using the Google Places API

If you’re a developer and want more control over how Google reviews appear on your website, you can use the Google Places API to retrieve review data and build your own display.

The API lets you retrieve individual reviews, star ratings, reviewer names, and other business details.

Here’s how to get started:

1. Set up Google Places API: Create a project in Google Cloud Console, enable Places API (New), configure billing, and generate an API key.
2. Find your business’s Place ID: Use Google’s Place ID Finder to identify the business whose reviews you want to display.
3. Retrieve the reviews: Make a Place Details API request using the Place ID and specify the reviews field in your request.
4. Display the reviews: Use the returned review data to build a review section on your website, including the required Google attribution.

The main limitation is that the Google Places API returns a maximum of five reviews per business, even if the business has hundreds or thousands of reviews.

Add Google Reviews to Your Website With Proof Embed

You can add Google reviews to your website manually, through Google Maps, or by building a custom integration with the Places API. However, these methods have limitations on customization, automatic updates, and how many reviews you can display.

If you want to display more Google reviews without writing code or managing API integrations, Proof Embed makes it easier.

You can create a free account, customize your review widget, and add it to your website in a few steps. The free plan lets you display up to 15 reviews, with automatic weekly updates.